The Bored Room

July 24/2018

The Bored Room

If ever you needed a definition of ‘semantic ambiguity’, think of the word “Boardroom.”

Yes, Boardroom… or does it sound like “Bored Room”?

Why not “Direction Room”? or “Inspiration Room”?

Or something else…

It doesn’t have to be “Boardroom.” You really are allowed to choose.


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Peter Thomson, The UK’s Most Prolific Product Creator
“…a fantastic success and your session ended the day perfectly. It certainly stuck with the teams as the following day I witnessed teams setting their own visions which were way above the targets we had set them!”
Jim Hughes, Pepsico
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