“Life is too short for non-Wow! Projects.”
Thus says Tom Peters in one of my favourite little books: “The Project 50.”
Every small business is a project, and more importantly needs to be a wow project!
In itself, and also in the way it’s seen by customers.
Never more has this been the case than now, in a world of busy-ness…
In the modern world, there’s a need to grab attention. But so many get it wrong. Grabbing attention for its own sake is a dead end.
Customers buy differences they perceive.
It’s always the small things, the things that are almost imperceptible, that make a difference.
It’s not about customer satisfaction. The aim must be to delight them…
and be rememberable and remarkable. Yes, remark-able. Worthy of positive remark.
On a day-to-day basis, there are
4 key activities
- creating new customers
- making sure they come back
- making them advocates and raving fans of what you do
- having fun while you do it!
Creating value builds loyalty.
Loyalty builds growth, profit, and even more value.
Profit is indispensable, but it is a consequence of value creation.
Now let’s look at your business:
How frequently do you get clients of the right type, coming back?
Could you do more to get them coming back?
If YES, why aren’t you doing more NOW?
Every Success
